WordPress powers a huge portion of the web—but setting up a WordPress site still feels harder than it should. You shouldn’t need sysadmin skills just to start a blog. You shouldn’t spend hours troubleshooting SSL certificates or plugin conflicts. You should be able to focus on creating great content.

That’s why we’re building SimpleWP: a platform designed to make WordPress hosting genuinely effortless.

The Problem We’re Solving

WordPress is flexible, powerful, and beloved by millions. But the hosting experience? Not so much. Here’s what most people face:

  • Complex server configuration
  • SSL certificate management nightmares
  • Plugin compatibility roulette
  • Security updates that break things
  • Unclear backup strategies
  • Performance optimization mysteries

We believe WordPress hosting should be simple: describe your site, click a button, and you’re live. That’s the experience we’re creating.

What We’ve Built

SimpleWP isn’t just another hosting dashboard with prettier buttons. It’s a modern, AI-powered WordPress deployment platform built from the ground up with reliability and simplicity in mind.

Modern Full-Stack Architecture

We built SimpleWP using TypeScript, React, and PostgreSQL—a proven stack that scales. Our build system delivers 500ms compilation times (down from 10-20 seconds with older tools), which means faster iteration and quicker feature releases.

Multi-AI Content Generation

One of our favorite features is the AI-powered website wizard. We’ve integrated multiple leading AI providers to help guide you through site creation. Need blog post ideas? Design suggestions? Copy for your homepage? The AI helps you bring your vision to life, fast.

Event-Driven Workflows

Reliability is everything. We use enterprise-grade orchestration to manage site provisioning, backups, and deployments. Every action is broken into small, composable functions. If something fails, the system retries automatically. No half-provisioned sites, no manual cleanup—everything either succeeds completely or fails gracefully with clear error messages.

Automated Infrastructure

Every WordPress site you create gets its own cloud deployment with automatic SSL termination—all handled behind the scenes. No SSH keys, no certificate renewals, no DNS headaches. You click “Create Site,” and minutes later your site is live, secure, and fast.

Intelligent Domain Management

Finding the perfect domain should be fun, not frustrating. We integrated multiple top-tier domain availability services with batch processing to check 50 domains in under a second—31x faster than sequential lookups. When inspiration strikes, you get instant feedback.

Enterprise-Grade Observability

We care deeply about reliability. SimpleWP uses:

  • Structured logging with cloud aggregation for real-time insights
  • Comprehensive end-to-end testing to catch bugs before production
  • Continuous quality gates to maintain code health
  • Organization-wide log aggregation so we can troubleshoot issues instantly

Reliable Backups

Backups are automatic. Your database and files are stored in secure, S3-compatible object storage. Restores are just as smooth—no manual downloads, no FTP headaches. Just reliable, automated protection for your content.

The Technical Journey

Building SimpleWP has been an exercise in iteration, learning, and building the right abstractions. Some highlights:

Build Performance: Switching to modern build tools cut our compilation times to under a second. Hot module replacement actually works. Testing feels instant. This dramatically improved our development velocity.

Lambda-like Workflows: Breaking site provisioning into small, single-purpose functions made everything easier to test, debug, and iterate on. It also makes us ready for future scaling.

Database Migrations: Managing schema evolution across environments is tricky. We use a robust migration system that gives us repeatable, safe schema changes without data loss or broken deployments.

Hybrid Authentication: We support both session-based authentication and modern JWT tokens, making the platform work seamlessly across web browsers and mobile apps.

Where We Are Now

SimpleWP is functional, stable, and running in private beta. We’re actively testing with early users and refining the AI content pipeline.

The core platform works: sites deploy reliably, the AI wizard is helpful (and getting smarter), backups run automatically, SSL is always on. The feedback from beta testers has been genuinely exciting.

But we’re not building this in a vacuum. We need real users, real feedback, and real websites to make SimpleWP truly exceptional.

Join Our Waitlist

We’re looking for beta testers who:

  • Want to launch a WordPress site without technical headaches
  • Are excited about AI-assisted content creation
  • Don’t mind a few rough edges as we iterate quickly
  • Are willing to share honest feedback

In return, you’ll get:

  • Early access to a platform that makes WordPress genuinely simple
  • No server management, no SSL configuration, no plugin nightmares
  • AI-powered tools to help you create great content faster
  • A chance to shape the future of SimpleWP

Interested? Head to simplewp.com and join our waitlist. We’re onboarding new users regularly, and I read every piece of feedback personally.

Let’s make WordPress hosting what it always should have been: effortless, reliable, and actually simple.

—Laszlo