Startup on Software - art

Building SimpleWP: Making WordPress Hosting Actually Simple

Fri, 21 Nov 2025 09:00:00 +0200

WordPress powers a huge portion of the web—but setting up a WordPress site still feels harder than it should. You shouldn’t need sysadmin skills just to start a blog. You shouldn’t spend hours troubleshooting SSL certificates or plugin conflicts. You should be able to focus on creating great content.

That’s why we’re building SimpleWP: a platform designed to make WordPress hosting genuinely effortless.

The Problem We’re Solving

WordPress is flexible, powerful, and beloved by millions. But the hosting experience? Not so much. Here’s what most people face:

Usability of a login form

Wed, 28 Sep 2022 11:55:22 +0200

A typical login form

Almost every application has a login form. Let‘s see what a typical password-based login form looks like! ’Email and/or username, password fields. Let‘s fill it in!

Type, type, type. The email address is usually long. The passwords nowadays are even longer and very complex.

We managed to fill it in! Let‘s press the Login button! Yeah, we are in!

Nope.

User with this email doesn‘t exists

Creating the landing page

Sat, 10 Sep 2022 01:25:36 +0200

We are still working on the first version of our product. You cannot start talking to your customers too early, so we created a landing page. The goal is to collect email addresses of people who want to use our product or who doesn’t want to, but willing to criticize it. Talking to the users is critical for us.

My dream is to create a service that people use and like. Making profit is secondary. Really. So asking users if they like the idea or not is critical for our product! Of course, before launching the product itself, we’d like to start talking to users and asking them about their needs and their opinion.

Starting UP!

Sun, 27 Mar 2016 12:00:23 +0200

It is my dream for a long time now. I was thinking about this topic, I was dreaming about it. Learned about it in several courses.
Tons of ideas came to my mind and I’m a good developer with experience in running a business, too. So why I haven’t started one for a long time?

Finding the focus

When you have an idea, you can be in love with it really easily. I did it many times. Analyzed it and sow the great business potential in it. Think about it and discuss with others. DONE. For me, one thing was missing. The core, what can keep me motivated.